--- title: 2027 Sales & CPG Salary Guide | SkyWater description: See 2027 Minneapolis salary ranges for 28 sales and CPG roles, from inside sales to EVP of Sales, with national comparisons, demand, and AI impact. Free download. image: https://recruiters.skywatersearch.com/hubfs/SkyWater%202027%20Salary%20Guide%20Video%20Thumbnail.png --- [![skywater](https://recruiters.skywatersearch.com/hubfs/SkyWater_April2019/images/skywater-logo.png)](https://skywatersearch.com) - [Employers](https://skywatersearch.com/employers/) - [Request Talent](https://skywatersearch.com/employers/request-talent/) - [Search Options](https://skywatersearch.com/employers/) - [Placement Areas](https://skywatersearch.com/practice-areas/) - [Executive Retained Search](https://skywatersearch.com/practice_areas/executive-search/) - [Accounting & Finance](https://skywatersearch.com/practice_areas/accounting-finance/) - [Engineering & Operations](https://www.skywatersearch.com/practice_areas/engineering-recruiters/) - [Human Resources](https://skywatersearch.com/practice_areas/human-resources/) - [Information Technology](https://skywatersearch.com/practice_areas/information-technology/) - [Legal](https://www.skywatersearch.com/practice_areas/legal/) - [Sales](https://skywatersearch.com/practice_areas/sales/) - [Marketing](https://skywatersearch.com/practice_areas/marketing/) - [Financial Services](https://www.skywatersearch.com/practice_areas/financial-services/) - [Construction](https://skywatersearch.com/practice_areas/construction/) - [Consumer Packaged Goods (CPG)](https://skywatersearch.com/practice_areas/consumer-packaged-goods-cpg/) - [Salary Guides](https://recruiters.skywatersearch.com/salary-guides) - [Client Reviews](https://skywatersearch.com/employers/client-reviews/) - [Recent Placements](https://skywatersearch.com/employers/recent-placements/) - [Candidate Assessments](https://www.skywatersearch.com/candidate-assessments/) - [Job Seekers](https://skywatersearch.com/job-seekers/) - [Search Job Listings](https://skywatersearch.com/job-seekers/search-job-listings/) - [Resume & Interview Tips](https://blog.skywatersearch.com) - [Submit Resume](https://skywatersearch.com/job-seekers/submit-your-resume/) - [Salary Guides](https://recruiters.skywatersearch.com/salary-guides) - [About Us](https://skywatersearch.com/our-team/) - [Why SkyWater](https://recruiters.skywatersearch.com/best-executive-search-firm-mn) - [Our Team](https://skywatersearch.com/our-team/) - [We're Hiring](https://recruiters.skywatersearch.com/careers) - [Commitment to DEI](https://recruiters.skywatersearch.com/diversity-equity-inclusion) - [FAQs](https://recruiters.skywatersearch.com/executive-search-faq) - [Press](https://www.skywatersearch.com/press-release/) - [Blog](https://blog.skywatersearch.com) - [Contact](https://skywatersearch.com/contact/) - [(952) 767-9000](tel:9527679000) # Sales Salary Guide ## Minneapolis · Upper Midwest · National ## 2027 Sales and CPG Salary Guide ### **What should you pay, or earn, in sales in 2027?** Minneapolis · Upper Midwest · National The market for sales talent is becoming more specialized, more performance-driven, and more demanding. Employers aren't just looking for experienced salespeople. They want the right mix of industry knowledge, proven quota performance, and consultative skill. For sales professionals, knowing your market value, and how to evaluate the full earning potential of an offer, is the key to your next move. SkyWater's 2027 Sales and CPG Salary Guide gives you real-world base salary ranges for 28 roles, from inside sales representatives to EVPs of Sales, plus key consumer packaged goods roles, in the Greater Minneapolis market. Each range is broken out by company size and paired with the context you need to build or evaluate a competitive offer. #### Hear What's Shaping Sales Pay in 2027 Ben Lehmann, who leads SkyWater's Sales practice, shares what he's seeing in the market and what it means for employers and candidates heading into 2027. #### What's Inside the 2027 Guide - **Salary ranges for 28 roles** across sales leadership, individual contributors, and CPG, including VP of Sales, regional and district sales managers, account managers, sales engineers, business development representatives, national account managers, and category managers. - **Ranges by company size** for small ($0 to $50M), medium ($51M to $500M), and large ($501M+) organizations. - **Five indicators for every role:** Minneapolis vs. national pay, compensation direction, hiring demand, and AI impact over the next three to five years, alongside the salary range. - **Seven trends to watch in 2027,** including the growing premium on technical expertise, the rise of the player-coach, and why private equity and M&A keep creating demand for sales leaders. - **Practical advice for employers and candidates** on structuring and evaluating offers when the headline number is only part of the picture. #### Key Findings for 2027 - **Sales leadership is in high demand.** Director, VP, and EVP of Sales roles all show rising compensation, high hiring demand, and low AI impact. - **Minneapolis sales executives trail national base pay.** EVP and VP of Sales base salaries in Minneapolis run below the national average. - **Employers want hunters, not caretakers.** Growth-focused companies increasingly favor leaders who can create new business over those who manage an established book. - **AI is reshaping transactional roles.** Inside sales, account development, and sales coordinator roles carry high AI impact, while consultative and technical roles like sales engineers rate low. #### A Word From Our Practice Leader > "The salespeople getting hired right now aren't generalists, they're people who can prove they've carried a number in a specific industry before. If a candidate can't point to real quota performance in a market like the one we're hiring for, the conversation stops there." > > **-Ben Lehmann,** Practice Director, Sales #### Who This Guide Is For **Sales leaders, business owners, and HR teams** who want to build competitive offers, structure compensation that attracts proven performers, and benchmark pay against the Minneapolis and national markets. **Sales and CPG professionals** who want to understand their market value, compare opportunities, and evaluate the full earning potential of their next role. ##### Sources This guide draws on SkyWater's own placement and recruiting data, firsthand market observations from our practice leaders, the U.S. Bureau of Labor Statistics (BLS), the Minnesota Department of Employment and Economic Development (DEED), Salary.com, and Indeed. We cross-referenced this data against publicly available compensation research from other national search and staffing firms. Conditions vary by company, industry, and candidate, so treat these ranges as a starting point for a conversation, not a final answer. --- [SEE ALL SALARY GUIDES](https://recruiters.skywatersearch.com/salary-guides) --- #### Frequently Asked Questions **What sales roles are included in the 2027 salary guide?** The guide covers 28 roles across sales leadership, individual contributor sales positions, and consumer packaged goods, from inside sales representatives and account executives to VPs and EVPs of Sales. **Do the salary ranges include commission?** No. Ranges reflect typical base salary in the Greater Minneapolis market. Commission, bonuses, and other incentive pay are not included. **How does Minneapolis sales pay compare to the national market?** Most sales roles pay in line with the national average, while EVP and VP of Sales base salaries in Minneapolis trail national levels. **How does company size affect sales salaries?** Smaller, less complex organizations tend to pay toward the low end of a range, while larger, more complex organizations pay toward the high end. Every role includes small, medium, and large company ranges. **How is AI affecting sales jobs?** AI is taking on more prospecting, qualifying, and transactional work, so roles like inside sales and account development rate high for AI impact. Consultative, technical, and leadership roles rate low. ### Read More About Compensation ### Download Your Salary Guide ![BEST IN BUSINESS TCB MAG](https://recruiters.skywatersearch.com/hs-fs/hubfs/BEST%20IN%20BUSINESS%20TCB%20MAG.png?width=150&height=137&name=BEST%20IN%20BUSINESS%20TCB%20MAG.png)   ![Best Place To Work (2)](https://recruiters.skywatersearch.com/hs-fs/hubfs/Best%20Place%20To%20Work%20(2).png?width=150&height=137&name=Best%20Place%20To%20Work%20(2).png)   ![Top Workplaces](https://recruiters.skywatersearch.com/hs-fs/hubfs/Top%20Workplaces.png?width=150&height=137&name=Top%20Workplaces.png)   ![Best Place To Work](https://recruiters.skywatersearch.com/hs-fs/hubfs/Best%20Place%20To%20Work.png?width=150&height=137&name=Best%20Place%20To%20Work.png)   ![](https://recruiters.skywatersearch.com/hubfs/SkyWater_April2019/images/footer-logo.png) #### visit us 601 Carlson Parkway | Suite 900 Minneapolis, Minnesota 55305 #### call us [952-767-9000](tel:+952-767-9000) #### stay connected - [facebook](https://www.facebook.com/SkyWaterSearchPartners/) - [twitter](https://twitter.com/skywatersearch) - [linkedin](https://www.linkedin.com/company/skywater-search-partners/) [Find talent ![](https://recruiters.skywatersearch.com/hubfs/SkyWater_April2019/images/nxt_arrow.png)](http://skywater.project-demo.info/employer/) [Submit resume ![](https://recruiters.skywatersearch.com/hubfs/SkyWater_April2019/images/nxt_arrow.png)](http://skywater.project-demo.info/job-seekers/submit-your-resume/) ©2026 SkyWater Search Partners. 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